"A family located in North London wants to find an remarkable and qualified tutor to guide their smallest child on his first steps to turning into an British gentleman."
Upon seeing this advertisement, you might naturally miss the term "beginning" as just figurative language.
But, it may be the most important part of this distinctive job advert, as it seeks to recruit a mentor for a infant.
Hundreds of submissions have already been sent in since the unnamed family published their request for the highly paid tutor, who has to be "a uniquely qualified person".
Over the last few weeks, the advert has attracted interest across the news, with several questioning why?
Forward-Thinking Method
A tutoring expert, chief executive of Tutors International, which is helping the family in their hunt, stated that despite initial doubt, he found the plan "forward-looking", and "advanced".
When he consulted the family, he said they understood the atypical aspect of their requirement, and how immature their son is.
But, they explained that they "didn't want to wait any longer" to get a tutor, as they had waited until their firstborn was five, and by that age "cultural bias had already taken hold".
What exactly did the family refer to by "cultural bias"?
It's "all-encompassing", the expert responded. "How you eat, the manner you speak".
He explained the firstborn had adopted "very nuanced, body language" from the family, and had assumed their cultural norms. The family explained to him they wished to avoid this pattern to recur with their new baby.
The plan: To bring in a UK tutor, who should speak with standard English accent, to influence the baby right from the beginning.
Subtle Influence
"A great deal of the education at the start here is rather acquired indirectly," stated the CEO.
It's through this natural absorption that the family are aiming the child will pick up the UK customs they aim to cultivate.
Adam noted the tutor had to be somebody who went to "the appropriate educational institutions – comparable categories of schools as the family aspire to send their son to".
"The instructor must be the appropriate candidate, they'll be performing things they aren't even aware they're doing, effortlessly," he said.
Cost Not Relevant
The family explained to Adam the successful candidate should ideally also have understanding of or passion in horse riding, winter sports, artistic pursuits and musical activities so as to influence the child in a diverse set of passions.
More than that though, he said the family wanted the tutor to sign up the child on a variety of courses so the child would be "pony-riding and learning an tool by the time they are around three years old".
In the family's minds, guiding their son grow into a "British gentleman" will lead to achievement and provide access.
"Taking into account the pros and cons of that, because it's definitely a status symbol," he comments.
However, in spite of all this guidance in "Britishness", might the child pick up alleged cultural leaning from the globally influenced family he is raised by regardless?
"Certainly", answered the CEO. "The family know this may not work, but they've just taken the view of, 'we should try and we'll proceed as early as we can', because the price of it is not relevant," he explained.
Overly Optimistic
There are some in the education sector who have those doubts.
Another CEO, chief executive of a tutoring service, who also offer personal educators, wrote that "the development of adopting dual cultures, or in fact, becoming oneself, is something that must be grown into, not engineered."
He noted that he had relocated from the Far East to the United Kingdom at the period of childhood, and had been raised experiencing and living dual heritages. He progressed to study at Cambridge University.
"The idea that an individual can function as a living vessel of English culture, an individual who can possibly impart the characteristics of a English gentleman upon a 12-month-old child, appears optimistic and unrealistic," he commented.
"From my perspective, employing a typically English tutor from early childhood will not automatically produce the result they want.
"I never had that kind of mentor, and however I have been lucky enough to live many of the experiences they aspire for their son."
He added: "The truth is, personal identity can not be forced from the outside influences; it must be embraced, and it must be internally driven."
Purchasing UK Culture
Certainly, Britishness is something the CEO hopes can be instructed – and marketed.
"I believe the fact that the global community regards us in this respect is something that we should be cherishing|valuing|appreciating
