Users will soon have a fresh option that allows them to cut down on the amount of artificial intelligence-produced media appearing in their feeds. This initiative comes as the service disclosed that it now features more than 1 thousand million AI videos.
Trial and Implementation
The update is being tested over the next few weeks before a widespread release. This shift comes amid a rise in content created by AI, spurred by new content generation software.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising video streams on another major platform exclusively feature clips produced artificially. A significant portion of this content is considered low-quality AI content, a label for substandard, factory-style content that is typically nonsensical or bizarre.
Our research shows that a lot of users enjoy content made with AI tools, from AI artwork to informative clips, and we aim to provide users the option to see more or less of that, depending on their own preferences,” commented a company executive.
Volume and Proportions
TikTok shared that there are now 1.3 billion videos on its service tagged as artificially created. In total, over 100 m pieces of content are submitted to the service each day, making AI-generated material a relatively small percentage of its total content library.
Customizing Your Feed
Viewers will be in a position to reduce or increase the level of AI content they see by accessing the content preference option in the application and choosing “AI-generated content”. Further subjects that are already be modified under the setting cover news, style, aesthetics, and movement.
Content Labeling and Policies
The platform’s guidelines mandate users to identify “realistic” AI-generated content, and it bans harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking AI video that is not labeled can be deleted under its terms of service.
Additionally, the app will henceforth add an AI-generated tag to content created with its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This measure is intended to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
The company is also introducing a two million dollar educational fund for professionals and organizations to develop informative material about using AI responsibly. This project will support non-profit groups dedicated to training programming and robotics.
Moderation Strategy
The video-sharing app has supported its safety measures, amid discussion over proposals to lay off hundreds of content moderators in Britain. The company is planning to cut 439 jobs in its content moderation department in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A company official stated that staff-based oversight would continue to be important, but AI can shield workers by filtering out the most graphic content ahead of it is viewed by staff. The company stated a notable drop in disturbing and violent content seen by human moderators over the previous year due to intervention by its machine learning processes.
We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
